What Is Monk?

Monk is a unified conversion and sales optimization app for Shopify stores. It helps stores increase revenue by showing free gift offers, BOGO deals, upsells, cross-sells, and discounts across the entire buying journey, from product pages to cart, checkout, and post-checkout.

Key Features of Monk

• Combined free gifts, BOGO, upsells, and cross-sell in one app

• Personalized offers using a flexible eligibility system

• Improved cart conversion with tiered rewards and progress bars

• Drives measurable ROI through incremental sales

Strengths & Limitations of Monk

Strengths:

• All-in-one offer system

• Highly customizable

• Complex and personalized offer based on item count, cart value, specific product, collection, customer tag, geographic location and language

• Flexible offer placement:  product pages, in the cart, at checkout, and post-checkout

• Dynamic cart progress bar, that shows live progress towards rewards

• Track campaign performance and impact on sales, further categorized based on the nature of the offer campaign.

Limitations:

• Monk is a feature-rich solution for stores that require only basic promotions.

• Offers multiple customization options, which may take some time to set-up.

• May require some initial setup and rule configuration to fully utilize its advanced features.

What Is EasyGift (EG)?

EasyGift (EG) is a Shopify app focused on free gifts and BOGO offers. It automatically adds free gifts or product add-ons to the cart based on simple rules like cart value, products, or collections.

Key Features of EG

• Automatic free gift add-to-cart based on cart value or specific products

• Simple BOGO and Buy X Get Y offer setup

• Rule-based triggers for products, collections, or cart totals

• Scheduled campaigns with start and end dates

Strengths & Limitations of EG

Strengths:

• Automatic add-to-cart gifts

• Simple BOGO & Buy X Get Y

• Schedule offers to run

• Simple trigger-based offers for flexible targeting like cart value, purchased products or specific collections

Limitations:

• Limited offer types: free gifts, BOGO, Buy X Get Y

• Less customizable design option for widgets and offers

• Fewer placement options for showcasing offers throughout the buying journey like checkout or post-checkout

• No built-in analytics

• Less personalization

Monk vs EG

To make the Monk vs EasyGift comparison simple, here’s a clear side-by-side overview.
This table highlights the features, pricing, and flexibility that matter most.

Monk vs EG: Feature-by-Feature Analysis

Performance & Speed:

Monk is built to handle multiple offer types, free gifts with purchase, BOGO, upsells, and cross-sells at once, without slowing down the shopping experience. Its widgets are optimized to show relevant offers quickly based on eligibility rules.

EasyGift focuses mainly on gift and BOGO rules. It performs well for those use cases but does not deliver a rich set of offer experiences across the entire journey.

Ease of Use & UI

Monk offers many features, so there is a slight learning curve for the users at the beginning. The UI, however, is well-organized and allows control over offer placement and design once you are familiar with it.

EG’s interface is straightforward and easy to pick up, especially for merchants who want simple gift and BOGO setups. The rule builder is intuitive and clean.

Scalability & Flexibility

Monk is highly scalable as it supports complex offer logic, tiered rewards, and personalized experiences. It can grow with store needs as promotions become more advanced.

EasyGift scales well within a narrow range: gift add-to-cart, BOGO, and Buy X Get Y. It is flexible for those rule types but doesn’t extend into upsells, cross-sells, or more layered reward mechanics.

Integrations & Compatibility

Monk works across all the key areas of a store, product pages, cart, checkout, and post-checkout, and blends seamlessly with most Shopify themes and setups.

EG integrates well where it matters: automatic gift insertion and BOGO triggers. It is compatible with standard Shopify stores but does not extend deeply into advanced upsell/cross-sell placements.

Security & Data Protection

Both Monk & EasyGift adhere to Shopify’s secure standard. Neither introduces notable security risk when used as intended.

Customer Support & Documentation

Monk provides detailed support resources, best-practice guidance, and quick one-on-one assistance for more complex campaign setups. Monk’s support often goes deeper due to the app’s broader feature set.

EasyGift offers straightforward support and documentation focused on rule building and basic offer management. It is helpful for quick setup questions.

Pricing Comparison

Monk Pricing Plans

Monk offers simple, transparent pricing with access to all core features in each paid tier:

• $49/month- for stores doing 1000 online orders for month

• $149/month- for stores with over 1000 online orders per month

• 7-day free trial- available on both plans

Both plans include features like free gifts, BOGO, upsells, cross-sells, cart progress bars, personalized rules, and a full customization option via widgets along with priority support. All features are available across plans; pricing scales with store volume rather than feature access.

EG Pricing Plans

EasyGift’s pricing is more entry-level and rule-based:

• Standard- $14.99/month: to 3 active rules, basic triggers, minor customization

• Unlimited- $29.99/month: Unlimited rules, advanced triggers, more customization, priority support

• 5-day free trial available on both tiers

EasyGift’s tiers are focused on increasing rule capacity and targeting options as you move up from the base plan.

Which One Offers Better Value?

Monk:

• Best for stores looking for a full suite of tools in one app.

• Pricing is comparatively higher but includes all features in each paid tier and scales with store volume rather than limiting functionality.

• This is an excellent choice for those seeking enhanced customization and the capacity to manage intricate, multi-phase incentive campaigns.

EasyGift:

• EasyGift provides a more affordable entry point for stores that primarily require free gift auto-add and basic BOGO/Buy X Get Y offers.

• The lower starting price may appeal to smaller stores or those with simpler promotional needs.

• It offers excellent basic volume for free gifts and cart rules but lacks advanced upsell and conversion optimization features.

To sum it up, EG is cost-effective if your priority is basic gifts and BOGO logic, whereas Monk offers broader promotional power and better ROI potential for stores aiming to boost AOV, conversions, and cross-sell performance, especially as sales scale.

Use Cases: When to Choose Monk vs. EG?

When to Choose Monk

Choose Monk if you want a deeper, more strategic promotional engine:

• You need combined free gifts, BOGO, upsells, and cross-sells in one place

• You want personalized offers based on rules and eligibility

• You are aiming to increase average order value consistently

• You want tiered rewards and visual progress bars to motivate buyers

• You need to show offers across the entire buyer journey: product page, cart, checkout, and post-checkout.

• You plan to run complex campaigns that evolve over time

• You want customizable design and messaging to match your brand

Best for:

Growing stores with varied promotional needs, stores focused on conversion optimization, and merchants who want measurable ROI from incentives.

When to Choose EasyGift

Choose EasyGift if your main goals are focused and simple:

• You want automatic free gifts that add to cart without customer action

• You need basic BOGO and Buy X Get Y offers set up quickly

• Your promotions are based on cart value and specific products/collections

• You want a simple UI with minimal setup time

• You prefer a lower monthly cost for basic promotional rules

• You do not need advanced upsell, cross-sells, or tiered incentives

Best for:

Small to medium stores, seasonal campaigns, and stores with straightforward gifting logic.

Quick Decision Guide:

Ideal Use Case Scenarios:

Choose Monk when:

• You want a progress bar that says, “Spend $100 more for a free gift.”

• You want to recommend upsells and cross-sells in the cart and checkout

• You want offers that change based on product categories or customer behavior

Choose EG when:

• You want to auto-add a free tote bag once the cart hits $75

• You want Buy 1 Get 1 deals running this weekend

• You want scheduled gift rules for a short campaign

Monk vs EG: Final Verdict

Monk and EasyGift both support free gifts and BOGO offers, but they serve different levels of promotional strategy.

EasyGift is ideal if you want a simple, reliable way to auto-add gifts and run Buy X Get Y campaigns without added complexity. It covers the essentials and is easy to manage.
Monk is better suited for stores that want more than just basic gifting. By combining free gifts, upsells, cross-sells, tiered rewards, and personalized rules, it gives you more control over how and where you influence buying decisions.

So, the choice comes down to intent.

If your needs are basic and focused, EasyGift is enough.
If you’re looking to build a more thoughtful, scalable conversion strategy, Monk gives you the room to grow.

FAQs:

1. Which is better: Monk or EG?

It depends on your needs. EasyGift (EG) is great for straightforward free gifts and BOGO offers. Monk offers a broader set of promotion tools, making it better for stores that want upsells, cross-sells, and tiered rewards in addition to gifts.

2. Is Monk more affordable than EG?

Not usually. EasyGift generally starts at a lower cost and is simpler. Monk costs more but includes more features and flexibility. Value depends on how many promotional tools you need.

3. Which one is better for beginners?

EasyGift is typically easier for beginners because it focuses on simple gift and BOGO rules with a clean interface. Monk has more features, so it may take a bit more setup time.

4. Does Monk offer better integrations than EG?

Monk offers broader placement options across product pages, cart, checkout, and post‑checkout. EasyGift focuses on cart and product triggers. So Monk supports more touchpoints across the buying journey.

5. Is there a better alternative to Monk or EG?

There are other apps with specific strengths (e.g., dedicated upsell apps, loyalty programs, or discount engines). But for gift‑centric offers paired with BOGO/upsells in one place, Monk and EasyGift are among the most complete options on Shopify.

6. Does Monk offer better integrations than EG?

Yes. Monk can show offers across product pages, carts, checkout, and post-checkout. EasyGift mainly focuses on product and cart triggers. Monk covers more touchpoints, which helps increase conversions across the buying journey.

7. Can I use Monk or EG for holiday or seasonal promotions?

Both apps support seasonal campaigns. EasyGift lets you schedule BOGO and gift rules easily. Monk can run more complex seasonal campaigns with tiered rewards, upsells, and cross-sells for maximum impact along with scheduling.

8. How customizable are the offers in Monk and EG?

EasyGift offers basic design options for free gifts and BOGO pop-ups. Monk allows full customization of widgets and pop-ups, including text, style, and placement, giving your promotions a branded feel.

9. Do I need technical skills to use Monk or EG?

EasyGift requires minimal setup and is beginner-friendly. Monk offers more advanced features, but the interface is designed for non-technical users, with tutorials and support available.