Average Order Value (AOV) is the average amount customers spend each time they place an order in a store. Increasing AOV is a key part of average order optimization, helping you earn more revenue from each customer without needing more traffic.

Upsells, cross-sells, bundles, and post-purchase offers encourage customers to add relevant products to their order. The right Shopify upsell apps make this easy and increase order value without disrupting the buying experience.

In this article, we compare leading Shopify apps to increase Average Order Value, explain their strengths and limitations, and help you choose the right solution for your store’s growth stage. We’ll also discuss some practical strategies to increase AOV and the common mistakes to avoid when using upsell apps.

10 Top Shopify Apps to Raise Average Order Value

Monk Commerce

Monk Commerce is a unified conversion optimization app designed to manage free gifts, upsells, cross-sells, cart incentives, and Buy One Get One Free offers on Shopify in one system.

Monk focuses on increasing revenue across the entire buying journey, like product page, cart, checkout, and post-purchase, using a flexible eligibility engine and reward-based incentives.

All-in-one promotion and upsell engine with strong free gift and reward capabilities.

Key features

• Free gift with purchase, BOGO, upsells, and cross-sells in one platform

• Flexible eligibility rules (cart value, products, collections, customer tags, location, language, etc.)

• Tiered rewards and dynamic cart progress bar

• Offer placement across product page, cart, checkout, and post-purchase

• Checkout offers (Shopify Plus support)

• Full widget design customization

• Campaign analytics and ROI tracking

Pricing

Table 1: Monk Commerce pricing plans

Pros

• True all-in-one promotion system (free gifts, BOGO, upsells, cross-sells, rewards).

• Highly flexible targeting engine for precise, personalized offers.

• Supports offers across the full funnel (product page, cart, checkout, post-purchase).

• Strong cart incentive tools, including tiered rewards and progress bars.

• Deep design customization to match store branding.

• Built-in campaign analytics and ROI tracking.

Cons

• Feature-rich interface may feel complex for stores needing only simple upsells.

• Initial setup requires rule configuration to unlock full personalization.

Bold Upsell

Bold Upsell is a Shopify-certified upsell app designed to increase AOV across product page, cart, checkout (Shopify Plus), and post-purchase. It combines manual funnels with AI-powered Smart Offers to deliver upsells, cross-sells, downsells, and order bumps throughout the buying journey.

Multi-stage funnel-based upselling with AI automation.

Key features

• AI Smart Offers automatically generate personalized upsell and cross-sell recommendations.

• Full-funnel placements across product page, cart, pre-purchase, checkout (Plus), and post-purchase.

• Advanced funnel builder supports upsells, downsells, order bumps, Buy X Get Y, and true upsell upgrades.

• Subscription upsells integrate with Bold Subscriptions for recurring revenue.

• Performance analytics track conversions, ROI, and funnel effectiveness.

Pricing

Table 2: Bold Upsell pricing plans

Pros

• True multi-stage upsell coverage (pre-purchase, checkout, post-purchase)

• AI automation reduces manual configuration

• Structured funnel builder supports complex offer flows

• Subscription upsell capability increases lifetime value

• Built-in ROI tracking and analytics

Cons

• SmartFlex pricing increases costs based on offer views, requiring active monitoring.

• Advanced funnel setup can feel complex, especially for new users.

• App scripts may conflict with certain themes or cart customizations.

• Offers may occasionally fail to trigger as expected.

Candy Rack

Candy Rack is a design-focused upsell app built for seamless, native-looking offers across the product page, cart, checkout, and post-purchase. It emphasizes fast performance, strong visual integration, and flexible placement options.

Design-first upsell execution with full journey coverage.

Key features

• Multi-placement coverage like product page, cart drawer, checkout, post-purchase

• AI-powered product suggestions

• Built-in slide cart with upsells

• A/B testing via Intelligems integration

• Theme-matching design customization

• Multilingual support

Pricing

Table 3: Candy Rack pricing plans

Pros

• Covers the full purchase journey in one app (product → cart → checkout → post-purchase).

• Fast slide cart performance.

• Strong value for money, with reported revenue lift exceeding cost.

• AI mode can generate upsells automatically.

• Multiple placement options with ongoing expansion.

• Blends seamlessly with the store theme for native-looking offers.

• Simple setup and user-friendly interface.

Cons

• Multi-quantity discount recalculation may require manual review if item quantities change after accepting an upsell.

Wiser

Wiser is an AI-driven personalization engine that delivers behavior-based product recommendations across product pages, cart, checkout, post-purchase, popups, search, and email.

Broadest recommendation coverage with deep AI personalization.

Key features

• AI-based recommendations using browsing behavior and order history

• Full-store placement coverage for upsell cross-sell offers like product page, cart drawer, checkout, post-purchase, thank-you page

• Frequently Bought Together & bundles

• Cart drawer with upsells + free shipping bar

• Smart popups (Wiser Pops)

• Email recommendation blocks

• Search & discovery recommendations

• Analytics dashboard + API access

• Multicurrency & multilingual support

• Wide third-party integrations

Pricing

Table 4: Wiser pricing plans

Pros

• Extremely broad placement coverage (store, cart, checkout, email, search, popups).

• Strong AI personalization based on behavioral data.

• Comprehensive recommendation system (bundles, FBT, add-ons, cart drawer).

• Multilingual and multicurrency support

• An extensive ecosystem

Cons

• Pricing scales based on total monthly orders, not only revenue generated by recommendations.

• Advanced features require paid plans.

• Theme compatibility may require testing in some cases.

• Billing approval is required before full access.

Honeycomb Upsell

Honeycomb Upsell is a funnel-based upsell app built for structured, multi-step conversion flows across the product page, cart, checkout (Shopify Plus), post-purchase, and thank-you page. It combines A/B testing, AI automation, and true one-click post-purchase upsells.

Funnel-driven upselling with built-in testing.

Key features

• Multi-step funnel builder across product, cart, checkout (Plus), and post-purchase

• True one-click post-purchase upsells with automatic order merging

• Built-in A/B split testing

• AI-powered product matching (Autopilot mode)

• Discount stacking support

• No theme code required

• Pixel & tracking integrations

• Recharge integration

Pricing

Table 5: Honeycomb Upsell pricing plans

Pros

• Structured funnel system (not just single-offer widgets).

• True one-click post-purchase functionality.

• Built-in A/B testing without third-party tools

• Strong branding customization for seamless pop-ups

• Supports personalized product cross-sells

• Wide range of upsell and discount configurations

Cons

• Pricing scales by funnel views, requiring traffic monitoring

• Free plan includes branding

• Checkout funnels require Shopify Plus

• English-only language support

Aftersell

Aftersell is a leader among checkout upsell apps, focused on increasing AOV specifically after the payment is initiated. It combines one-click upsells, Smart Funnels powered by Rokt AI, customizable thank-you pages, and Shopify Plus checkout enhancements.

Post-purchase specialist with AI-powered monetization and ad network access.

Key features

• True one-click post-purchase upsell & downsell (no payment re-entry)

• Smart Funnels (Rokt AI) for personalized upsell, cross-sell, or ad offers

• Advanced targeting rules (product, cart value, tags, language, UTM, etc.)

• Custom thank-you pages (reviews, FAQs, cross-sells, ads)

• Checkout upsells & social proof (Shopify Plus only)

• Mobile-optimized experience

• Advanced analytics dashboard

• Rokt ad network access for additional revenue stream

• Built-in A/B testing

Pricing

Table 6: Aftersell pricing plans

Pros

• Strong post-purchase performance focus.

• True one-click functionality with seamless order merging.

• Advanced personalization rules for precise targeting.

• Native-feeling Shopify integration.

• Polished UI and brand customization.

• Built-in A/B testing for optimization.

Cons

• Prices based on total monthly store orders, not just upsell-generated sales.

• Checkout upsells limited to Shopify Plus.

• Express checkout methods (Apple Pay, Shop Pay, Google Pay) may bypass post-purchase offers.

• Limited manual control for precise product-to-product pairing on product pages.

• Multi-language support is limited.

• Some button translations may require manual adjustment, though support assists quickly.

• Design customization options could be expanded further for advanced layout flexibility.

• Variant display limitations may affect high-variant product stores.

Bundler

Bundle is a bundle-focused upsell app designed for structured discount strategies like quantity breaks, mix & match bundles, and BUY X Get Y offers. It is one of the most versatile Shopify bundle apps, built for stores prioritizing volume-based pricing and campaign-driven bundle sales.

Highly flexible Shopify bundle app for volume discounts and structured bundle campaigns.

Key features

• Classic bundles, Mix & Match, and tiered bundles

• Quantity breaks & volume discounts

• Buy X Get Y offers

• Multiple discount types (percentage, fixed amount, fixed price)

• Bundle landing pages & shortcodes

• Auto-apply discounts at checkout

• Subscription bundle compatibility

• Shopify POS support

• Bundle analytics (Executive plan)

Pricing

Table 7: Bundle app pricing plans

Pros

• Extensive bundle variety (Classic, Mix & Match, tiered, BOGO, volume discounts).

• Strong discount flexibility with multiple pricing structures.

• Auto-apply discounts simplify checkout experience.

• Unlimited revenue even on free plan.

• Responsive support for layout and branding adjustments.

Cons

• Interface feels complex initially, especially for new users.

• Subscription and bundle combinations can cause compatibility issues.

• Advanced bundle configurations require higher-tier plans.

Appbrew

Appbrew is an AI-native mobile app builder for e-commerce brands that want fully customized iOS and Android apps without developers. It focuses on personalization, automation, retention marketing, and deep analytics to drive higher mobile conversion rates.

Enterprise-grade AI mobile app platform for scaling brands.

Key features

• Native iOS & Android apps

• Milo (AI growth assistant) for personalization & automation

• Unlimited push notifications

• Highly customizable UI aligned with brand guidelines

• Advanced analytics with drop-off tracking

• App-only offers & discount engine

• 100+ integrations (CRM, subscriptions, analytics, etc.)

• Video shopping module

• Native subscription management (Enterprise)

• Multi-currency & multi-language support (Enterprise)

• Dedicated CSM (Enterprise)

Pricing

Table 8: Appbrew pricing plans

Pros

• No-code backend management necessary (easy updates without developers).

• Deep UI customization flexibility.

• Advanced AI personalization capabilities.

• Strong integrations ecosystem (100+ tools).

• Robust analytics with behavioral tracking.

• Custom feature development available.

Cons

• Premium pricing (starts at 499$ per month)

• Some modules offer limited functional flexibility.

Upcart

Upcart is a custom slide cart designed to turn the cart drawer into a conversion-focused revenue layer. It focuses entirely on in-cart upsells, rewards, add-ons, and deep design control without redirects or stacking multiple apps.

Cart optimization app focused on in-cart upsells, rewards, and cart value boosters.

Key features

• In-cart upsells & cross-sells

• Sticky slide cart across the store

• Rewards module (free shipping bar & progress goals)

• In-cart discounts & free gift offers

• Add-ons module for complementary products

• Full design control (HTML, CSS, JSX support)

• Cart announcements module

• Optimized for desktop & mobile

Pricing

Table 9: Upcart pricing plans

Pros

• Strong in-cart conversion toolkit (upsells, rewards, add-ons, announcements).

• Fast front-end performance, often faster than alternative cart apps.

• Replaces Shopify’s native cart cleanly with no stacking or overlay conflicts.

• Excellent design flexibility and customization control.

• Outstanding support team with proactive assistance.

• Reliable ongoing performance after setup.

Cons

• Focuses only on cart optimization (no post-purchase or product-page funnels).

• Limited built-in multilingual support

• May require theme compatibility testing.

• Free gift module may need monitoring for consistency.

Limespot

Limespot is an AI-driven personalization and recommendation platform designed to increase AOV through bundles, upsells, cross-sells, and related product suggestions across the entire customer journey, from homepage to checkout and post-purchase. LimeSpot focuses on data-driven recommendations, audience segmentation, and automated bundle creation to deliver personalized shopping experiences.

AI personalization engine that drives upsells, bundles, and recommendations across the full purchase journey

Key features

• AI recommendations across all storefront pages

• Bundles and frequently bought together offers

• Upsells on cart, checkout, and post-purchase

• Audience segmentation and personalization (Max plan)

• AI bundle and upsell builder

• A/B testing and advanced analytics (Max plan)

• Email and SMS personalization (Max plan)

• 70+ integrations with Shopify and marketing tools

Pricing

Table 10: Limespot pricing plans

Pros

• Strong AI-driven upsell, cross-sell, and bundle recommendations

• Full-funnel placement from product page to post-purchase

• Advanced segmentation and personalization (Max plan)

• Flexible widget customization to match store design

• Broad integrations with Shopify and marketing tools

Cons

• Slow load times were reported on some stores

• Pricing increases with order volume or revenue

• Advanced personalization and analytics are limited to the Max plan.

How to Choose the Right AOV App

Choosing the right AOV app depends on your products, customer journey, and the level of automation your store needs. The best Shopify sales tools should naturally optimize average order value without complicating operations or slowing the buying process.

1. Unified apps

Using different apps for Shopify BOGO deals, upsells, free gifts, and cart rewards can increase costs and slow down your store. It can also make your store harder to manage.

A unified app integrates all these features into your store, making it easier to run multiple campaigns and measure results without any overlap.

For example, Monk Free Gift + BOGO + Cart Upsell includes free gifts, BOGO offers, upsells, cross-sells, tiered progress bars, and discounts in one dashboard. This helps avoid app conflicts and keeps everything organized in one place.

2. Product type

Your product category determines which offers work best.

• Stores selling personalized items, jewelry, or custom products benefit from apps that support bundling and customization, such as those that suggest matching accessories.

• Apparel and home décor stores perform well with visual recommendations that show complete sets, such as suggesting matching cushions when someone buys a sofa cover.

• Offering free gifts on Shopify store along with a tiered progress bar usually works well for industries like health supplements and nutrition, apparel and accessories, beauty and personal care etc.

3. Ease of setup

Some Shopify apps to raise Average Order Value work immediately with minimal setup, while others offer advanced targeting but require more configuration. Simple apps are suitable for quick deployment, while advanced tools allow personalized offers based on customer behavior, which can improve conversions over time.

4. Customer journey placement

Consider whether the app lets you show the offers across all important stages of the customer journey, like the product page, cart, checkout, cart drawer, pop-ups, post-checkout, and home page.

Post-purchase and thank-you page upsells are especially effective because customers can accept additional products without interrupting checkout.

For example, after buying a laptop sleeve, customers can accept a one-click offer for a matching pouch.

5. Automation and integration

Apps that integrate with your inventory, fulfillment, or print-on-demand systems reduce manual work and prevent errors. Automated recommendations ensure customers see only relevant and available products.

For example, when a customer orders a custom T-shirt, the app can automatically suggest a matching printed mug.

6. Scalability

Choose an app that can support your store as it grows in product range and order volume. A scalable app can manage offers across many products, campaigns, and sales channels, ensuring consistent e-commerce revenue growth without needing to switch tools later.

7. Customization

AOV apps should help you earn more without making the checkout process slow or confusing. Poor design or too many pop-ups can reduce conversions. Customization lets you control how offers look in your store.

Highly customizable apps like Monk work with Shopify’s native cart instead of replacing it and allow you to fully customize offer displays and banners to clearly showcase the offers to the customers. Using Monk, you can change the message text, font, style, size and media for higher visibility.

Common Mistakes to Avoid When Using an AOV app

AOV apps increase revenue by showing relevant add-ons, bundles, and upgrades. However, poor execution can reduce conversions or create friction in the buying experience. Avoid these common mistakes to get better results:

1. Showing too many offers

Displaying offers on every step, like the product page, cart, checkout, and post-purchase, can overwhelm customers. Too many offers can distract them and increase the chance of cart abandonment.

Limit offers to one or two key placements, such as one before checkout and one after purchase, depending on your product type and customer purchase patterns, to keep the buying process clear and effective.

2. Making offers complicated

Customers should understand the benefit immediately. Complex bundle rules, layered discounts, or long explanations reduce conversions. Leverage banners to clearly showcase the offer message across your store.

For example, a simple message like “Add this for 20% off” performs better than multi-tier discount conditions.

3. Offering irrelevant products

Irrelevant recommendations reduce trust and engagement. Offers should complement the original purchase or solve a related need.

For example, suggesting a phone case after someone buys a phone makes sense, while suggesting a cap does not.

4. Weak or ineffective bundling

Even the most advanced product bundling tools will not work if the bundle does not offer clear value to the customer. Grouping unrelated products or combining items without clear savings reduces customer interest and makes bundles less effective.

Effective bundles combine complementary products, such as a camera with a memory card and case.

5. Poor offer placement

Placement affects acceptance rates. Showing add-ons too early may interrupt buying intent, while placing them too late may reduce visibility. Cart and post-purchase placements often work well because customers are already committed to buying.

6. Overusing discounts and promotions

Constant sitewide discounts train customers to wait for deals instead of buying at full price. Use targeted incentives such as bundle pricing, volume discounts, or conditional free shipping to increase order size without reducing perceived value.

7. Not testing and optimizing offers

Installing an AOV app is not enough. Test different products, placements, and messaging to see what works best. Track metrics such as AOV, conversion rate, and revenue impact, and keep the versions that perform better.

8. Showing out-of-stock or unavailable products

Recommending out-of-stock items prevents customers from adding them to their order and leads to a broken user experience. Always keep your offers synced with inventory and review them regularly, especially for seasonal or fast-selling products.

9. Complicated checkout or add-on process

A slow or confusing checkout discourages customers from accepting add-ons. Extra steps, hidden fees, or requiring customers to re-enter payment details reduce conversions. AOV apps should enable simple, one-click additions that do not interrupt checkout.

10. Pricing add-ons too high

Add-ons work best when they feel like a natural extension of the original purchase. If the price jump is too large, most customers will decline unless it is a clear upgrade. Lower-priced complementary products usually convert more consistently.

Best Practices to Increase AOV

Increasing Average Order Value (AOV) is about helping customers buy more in a simple and natural way. When buyers can easily find products and see relevant add-ons or incentives, they are more likely to increase their order size.

1. Improve product discovery

Customers are more likely to add extra items when they can quickly find what they need. Clear navigation, useful filters, and complete product information help buyers explore related products and increase their order size.

2. Use bundles, cross-sells, and recommendations

Showing complementary products encourages customers to buy more in a single order. For example, suggesting matching accessories, upgrades, or frequently bought-together items helps customers see the full solution instead of buying just one product.

3. Offer post-purchase upsells

After checkout, customers are more open to adding relevant products because the main purchase is already complete. One-click post-purchase offers, such as adding a protective case after buying a device, can increase order value without interrupting checkout.

4. Use incentives like thresholds or volume discounts

Clear incentives encourage customers to spend more. For example, free shipping above a certain amount or lower per-unit pricing for higher quantities motivates customers to add extra items.

5. Simplify checkout and payment

A smooth checkout process makes customers more comfortable placing larger orders. Features like saved payment methods, multiple payment options, and fast checkout reduce friction and support higher order values.

6. Build trust and long-term value

Customers spend more when they trust your product quality and brand. Clear information, reliable products, and a positive buying experience make customers more willing to add upgrades and additional items.

Read our AOV for E-commerce guide for more practical tips on how to improve AOV.

Conclusion

Not every AOV app works the same for every store. Some focus on product pages, others on cart, checkout, or post-purchase offers.

Choose an app based on where you want to increase AOV and whether it generates more revenue than it costs.

Start with one app and one clear offer. Measure the results, and keep only what consistently increases your revenue.

FAQs

1. What is the average order value?

Average Order Value (AOV) is the average amount a customer spends per transaction. It’s calculated by dividing total revenue by the number of orders.

2. How do upsell apps work?

Upsell apps show customers relevant add-ons, upgrades, or bundles before or after checkout, in the cart, on the checkout page, or even as a pop-up to increase the total cart value.

3. Do bundle apps increase sales?

Yes, bundle apps can increase sales by encouraging customers to buy complementary products together at a perceived discount, depending on the industry and the product type.

4. What is a post-purchase offer?

A post-purchase offer is an upsell shown immediately after checkout, allowing customers to add items without re-entering payment details. A post-purchase offer can be added as a pop-up or in the Thank you page of your Shopify store.

5. Which apps work with all themes?

Most modern Shopify upsell and AOV apps work with most Shopify themes, but compatibility depends on how the app injects scripts and whether it supports your checkout setup. For example, Monk blends seamlessly with your theme's native cart and does not take over the cart.

6. Are AOV apps worth the price?

They are worth it if the additional revenue they generate exceeds the monthly app cost and does not reduce conversion rate. It also depends on your offer strategy and execution.

7. Can I track AOV improvements?

Yes, you can track AOV changes inside your store analytics by comparing revenue divided by orders before and after installing the app. Most AOV apps like Monk provide offer-level analytics for better tracking.

8. Do free shipping bars boost AOV?

Yes, free shipping bars often increase AOV by encouraging customers to add more items to reach the minimum threshold.